After the successful shoot for Haunted Week in October I managed to get one more campaign in before 2023 was out.
This time working with Will Mellor to promote his new show Cops Gone Bad, an extension of his previous series for C+I; Cops Who Kill.
We pitched in the idea that these Cops are the police’s most wanted, as more and more stories of corrupt cops come out in the press. Some of the most shocking being the Wayne Couzens case and in this series David Carrick.
We settled on using the wanted poster as a way to portray these men as any other criminal, but kept them in uniform to show that they were the ones who were meant to protect and serve.
We used this motif through all elements, from Key-Art, Promo GFX, even creating real posters to have as part of our set build for the Promo shoot and Digital debate pieces.